Sonoma Tourists are Returning

“They keep saying everybody has a pent-up desire to get out and explore, and so we’re definitely seeing that starting in a big way and Sonoma Tourists are Returning,” said CEO of Sonoma County Tourism Claudia Vecchio.

Sonoma County has seen a 400% jump in tourism-related revenue from last year. And a 100% increase in occupancy at hotels and lodgings in the county. While the numbers are encouraging, they are still 25 to 30% lower than in 2019. Which was before the pandemic caused travel to grind to a halt.

Vecchio said the county is focusing its marketing efforts in luring back local tourists first. Especially those close enough for a day trip or a weekend getaway. Most wineries implemented a reservation system during the pandemic and many will keep the systems in place..

“Don’t expect to come into Sonoma County without reservations. Those days are gone. Be sure to call ahead. Be sure you make reservations and prepare for a trip here,” said Vecchio.

Life opens up in Sonoma County, just 30 miles north of San Francisco. Acclaimed food and wine, relaxing spas and stunning beauty create a wine country experience like no other.  Taste a diverse terroir at more than 425 wineries, hike among towering redwoods, marvel at the stunning Pacific Coast and get to know inviting small towns. Or, just sit back and take it all in.  Life opens up in Sonoma County.

June 15, 2021 Update on the Coronavirus and Travel to Sonoma County, CA:  Sonoma County is open to welcome visitors and most restrictions have been lifted by the State of California.

Read the full article at ABC7 San Francisco: