Inside Salsa Trading

Thirty years ago, Salsa Trading Company owners Bruce Needleman and Edna Hayes sought a change from their demanding corporate jobs. They conceived of the idea of opening a home lifestyle store.

Hayes learned that the owner of Salsa, a store they had frequented in Larkspur, wanted to retire and the couple bought the store.  They quickly transformed it into Salsa Trading Company.

Three stores and a 19-year-old son later, the couple’s 10,000-square-foot showroom on Broadway in Sonoma is on the travel itinerary of clients from all over the world. But last year was a tough one.

“We were able to survive the pandemic by maintaining a flow of business offering personalized design consultations by appointment for clients,” said Hayes.

Hayes describes the Salsa Trading design approach as “comforting, organic and simplistic, less is more. And a layered monochromatic scheme where the aesthetic is highly tactile and relaxed.”

Inside Salsa Trading offers a curated selection of Belgian linen and hand-rubbed leather sofas chairs.  Also artwork and lighting, as well as handmade pieces of wood, iron, stone and copper. In addition to the interior home furnishings, Salsa Trading also offers an outdoor collection.

Needleman and Hayes said they appreciate their clients who have helped them sustain a brick-and-mortar retail operation in an increasingly e-commerce world.

“We have been there for our customers when they bought their first home> And the second and sometimes third, when they expanded with family.  Later, they scaled down as empty nesters. Some had to rebuiltdafter the fires, and some renovated during the pandemic,” said Needleman. “They have been there for us – and we’re so grateful for their continued support so we can do what we love most!”

Visit Salsa Trading at 20490 Broadway.

20490 Broadway.

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